The industry's transformation to support agentic is just starting. This article describes some of the new standards, their role in enabling the agentic commerce and supporting the publishing and media industry through the transformation. Bot management and fraud detection product play a key role to facilitate the transformation but ultimately much will depend on AI agent and AI platform adopting the newly proposed standards.

2025 was the year of AI bots, agentic AI, and the emerging field of agentic commerce. The bot management industry has discussed the topic at length. AI platforms offer a new way for users to interact with the internet, promising to make consumers’ lives easier by helping them find information faster and streamline their shopping experience. This new type of interaction disrupts established models of online communication and bot management strategies.